Recent Posts
This Is Why Your Business Needs To Be Online
Date Posted :: December 30, 2008
Despite the deep discounts, ‘brick-and-mortar’ retailers failed to lure in buyers this holiday season, with sales falling across most categories. During our economies most disappointing times since the Carter administration, the ‘brick-and-mortar’ retail stores show “foot traffic falling 24% and sales falling 6.5% compared to a year ago” as reported by ShopperTrak Corp. While 2008 online retail sales dropped slightly overall in comparison to the 2007 holiday season, it still produced record numbers and was the savior of many small businesses struggling to keep their doors open...
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Uncooperative Keyword Phrases? Use Latent Semantic Content
Date Posted :: December 17, 2008
Search engines use latent semantic indexing to determine a site’s thematic relevance to a particular search query. Latent Semantic indexing allows the content writer to establish a site’s relevance through thematically linked terms. You can use latent semantic content to create relevancy while maintaining the organic flow of your content...
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SEO: An Introduction to Creating New Website Pages
Date Posted :: December 17, 2008
Creating search engine optimized web pages is the core effort of a successful internet marketing campaign. Taking care of technical on-site factors such as file names, title tags, meta description tags, and meta keyword tags is crucial to making sure the search engine spiders can determine the relevance of your website. I recommend you address the areas discussed below before handing your files off to your web designer...
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Keyword Generation
Date Posted :: December 16, 2008
Keyword generation is the first and arguably most important step of the search engine optimization, or SEO, process. The bulk of your website, from the directory and file names to the title tags and page copy, is built around the words and phrases you choose during the keyword generation phase. The process of keyword generation is very important to a successful SEO campaign and should never be rushed or taken lightly...
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