search engine marketing

search engine optimization for reno

guerrilla marketing for reno

marketing articles, search engine marketing tools, marketing books, software

Small Business & Marketing Articles

   •   100 Guerrilla Marketing Weapons for Small Business
   •   6 Steps to Develop a Public Relations Plan
   •   Guerrilla Marketing Trade Shows: Part 1- 10 Rules to Success
   •   Marketing 101 - Positioning: Part 1
   •   Marketing 101 - Positioning: Part 2
   •   Optimize Viral Marketing Campaigns With These 5 Tips
   •   What is Guerrilla Marketing
   •   These Relationship Building Strategies Will Inrease Sales

 

 

Search Engine Marketing Articles

   •   20 Search Engine Optimization Fundamentals
   •   4 Considerations for Link Building Popularity
   •   5 Basic Tips for Choosing the Best Keyword Phrases
   •   A Professional SEO Cheatsheet for Websites
   •   Google's PageRank Explained
   •   Link Popularity

 

 

Forms, Guides, and Templates

   •   Copyright Summary and Guide
   •  Submission Guide to Major Search Engines

 

 

Google Marketing Tools

   •  Google Design, content, and technical guidelines
   •  Google Quality guidelines
   •  Google webmaster tools for every small business
   •  How to submit your site to Google
   •  Our FAQ on robots text
   •  Check your robots with robots.txt analysis tool
   •  Report a site you believe is violatiing Google or spam policies
   •  Avoid hidden text or hidden links.
   •  Don't use cloaking or sneaky redirects.
   •  Don't send automated queries to Google.
   •  Don't load pages with irrelevant keywords.
   •  Don't create multiple pages, subdomains, or domains with substantially duplicate content.
   •  Don't create pages that install viruses, trojans, or other badware.
   •  Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
   •  If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

 

 

Books

   •   Graphic Artists Guild Handbook: Pricing & Ethical Guidelines
   •   Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
   •   Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
   •   Guerrilla Marketing for the Home-based Business
   •   Guerrilla Marketing for the New Millennium
   •   Guerrilla Marketing Success Secrets: 52 Weeks of Marketing and Management Wisdom
   •   Guerrilla Marketing for the Masses: The Easiest, Fastest, Least Expensive, Most Effective Way to Expand Your Audience and Skyrocket Your Profits!
   •   Permission Marketing by Seth Goden

 

 

Software

   •   Adobe Acrobat Standard
   •   Adobe Photoshop Elements
   •   Word Tracker
   •   Clicktracks
   •   Keyword Density Analyzer
   •   Web Position Gold 4.0

 

 

Links

   •   Small Business Association
   •   Search Engine Workshops
   •   W3C schools
   •   W3C World Wide Web Consortium
   •   Marketposition.com
   •   Search Engine Watch
   •   Spider-food.net
   •   Website Grader

 

 

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featured articles & news

Are you ready to create an effective marketing plan for your small business?

Marketing 101: Positioning, Part 1 of 3 . . . part 1 of this series focuses on targeting the right market segments.

secrets of target markets with marketing 101: positioning

Search engine optimization is one of the most inexpensive and effective marketing weapons.

Learn the 20 fundamentals of search engine optimization we use and you can implement for your website too.

20 SEO fundamentals for small business

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Did you know that more than half of the 100 guerrilla marketing weapons are FREE? No really!

100 guerrilla marketing weapons for your small business

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